KRAV is Sweden's most well-known sustainability label for food and beverages, based on ecological principles with particularly high standards for animal welfare, health, social responsibility, and climate impact. KRAV develops its standards based on the principles of IFOAM for organic agriculture, but it is not limited to the EU regulations on organic production.

Mayacert is listed as an approved certification body to provide verification services for the additional KRAV requirements for organic products and raw materials already certified under Regulation (EU) 848/2018 and produced in Central America, Mexico, Dominican Republic, and Colombia.